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Welcome at 4S1 Distribution

4S1 Distribution started in 2009 as a distributor in the baby and toddler segment in the BeNeLux. Our brands are always carefully selected and are safe for every small child and makes life easier for young parents. All our brands meet the value we stand for so that they cause less damage to our environment and our future generation. 4S1 is always looking for new sustainable brands that add something to the baby and children’s market


HEVEA began as a question that needed an answer: how to take care of our children and our planet just a little bit better. That makes everything quite simple for us: we were born of an urge to do better. To show that how we act and live in the world makes a difference to ourselves, and our children – the citizens of tomorrow. The lack of natural options for our future generations and the choices we have to make was what made us turn to Hevea Brasiliensis – natural rubber, and this has formed the basis of our mission and our purpose from the very beginning.

Play&Go is a creative company offering clever, colorful and inspiring products for you, your kids and your home.Play&Go understand how important fun and creative play is for kids. Play&Go love designing and crafting quality products that will make kids happy and put a smile on everyone’s face! With Play&Go you can be sure you are buying quality products that will last a long time and offer great value for money.

Softtub is invented out of pure passion for babies and environmental issues. This Baby bathtub is also a foldable bathtub. Softtub is the best tub to give your baby a good stressless bathing experience. Covering 80% of the baby's body.Only use 5 L water when bathing your baby, saves more than 75% of normal consumption of water.

Playtray is designed based on the needs and desires we ourselves had as parents of small children. We have focus on design, safety and features that makes Playtray easy to use in everyday life. Playtray is easy to mount and clean, and a practical brim prevent food, toys and spilled milk from falling to the floor. Playtray is produced in a plastic material that is free from ptalates and other harmful chemicals.